Hashnode is one of the fastest-growing knowledge-sharing platforms for developers, engineers, and people in tech. At its core, Hashnode allows writers to share their knowledge easily with the tech community without the hassle of building a blog from scratch and managing it. The platform is growing at 20% MoM on various KPIs on an average - purely organic word of mouth. The user base has increased from zero to millions in just over a year.
We are a small, passionate team who love solving bigger challenges. We are backed by investors such as Accel India, Sequoia Capital India's Surge, Sierra Capital, and Salesforce Ventures. Some of our angel investors include Naval Ravikant, Guillermo Rauch, Salil Deshpande, and Des Traynor.
💼 About the job
As the Growth Marketing Strategist at Hashnode, you will be responsible for developing and implementing strategies to drive sustainable growth for the company. You will work closely with cross-functional teams to identify and optimize marketing channels and tactics that drive user acquisition, engagement, and revenue.
🖊 Responsibilities
- Develop and implement growth marketing strategies to drive user acquisition, engagement, and revenue.
- Analyze data, conduct market research, and identify opportunities for growth.
- Experiment with different marketing channels and tactics to identify what works and what doesn't.
- Develop and execute A/B tests to optimize the performance of marketing campaigns and initiatives.
- Collaborate with cross-functional teams to align growth marketing efforts with the overall business strategy.
- Monitor and report on the performance of growth marketing initiatives, providing insights and recommendations for improvement.
- Stay up to date with the latest growth marketing trends and best practices.
- Develop and maintain relationships with key stakeholders and partners to support growth efforts.
- Manage budget and resources effectively to maximize the impact of growth marketing initiatives.
- Contribute to the development of the overall growth strategy for the company.
📃 Requirements
- A bachelor's degree in marketing, business, or a related field.
- A minimum of 3-5 years of experience in growth marketing, with a proven track record of driving sustainable growth for a business.
- Strong analytical and problem-solving skills, with the ability to analyze data and identify trends and opportunities for growth.
- Excellent strategic thinking and creative problem-solving skills.
- Experience conducting market research and using data to inform marketing strategy.
- Experience developing and executing A/B tests to optimize marketing campaigns and initiatives.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Experience managing budgets and resources effectively to maximize the impact of marketing efforts.
- A strong understanding of growth marketing principles and best practices.
- Experience with data analysis tools such as Google Analytics, Mixpanel, or similar.
🏝 Our Culture
Everyone is a CEO!
We don't want to manage people. Everyone manages themselves and acts as a CEO of the function or position they hold.
Everyone is a Hustler!
Thinking about growth is a shared responsibility. Ideas can come from anyone.
Since we are the users of our product, we know the exact pain points and understand fellow software developers really well.
Going forward we are going to heavily rely on product-led growth. This means our user acquisition, conversion, and retention are all driven primarily by our product.
🎁 Perks
- Work From Anywhere
- Asynchronous Work Culture
- Unlimited Vacations
- MacBooks and other tools needed for the job
- Free eBooks
- Generous Compensation & Equity
- Health, dental, and vision benefits
- Home Office Setup Allowance
- Sponsored H1B Visa
- Fun Outings and Events
- Annual Company Retreat
- Be a part of our founding team and directly influence the roadmap
- Work closely with our users and other key stakeholders
- Opportunity to own new and upcoming core features
